Colorado born and raised

Hooked for life.

Robert “Rob” Ornelas was born and raised in Colorado and has spent more than 35 years fishing its incredible waters.

From spinning and baitcasting to fly fishing, Rob has dedicated his life to the outdoors and sharing that passion with family, friends and the next generation of anglers.

Hooked on Family Outdoors is about more than products. It is about getting outside, learning, fishing with confidence and making memories around the water.